Good morning, Marketers, Day 2 of SMX Next kicks off today,

I’m super excited about SMX Next for so many reasons. For starters, in our day two opening keynote, Google’s Ginny Marvin, also former Search Engine Land editor-in-chief, joins Search Engine Land’s Nicole Farley for an exclusive interview covering Google Ads products and policies work and bring marketers’ insights and perspectives back to the teams working on them. 

The rest of Day 2 of SMX Next is packed full of SEO and PPC sessions, featuring some excellent speakers:

• On the SEO track, you can learn how to stay ahead of Google’s algorithm updates, get  a deeper understanding of Schema and rich results, write content that ranks well, and much more.
• On the PPC track, you’ll learn about maximizing your ecommerce campaigns, PPC automation in Google Ads, TikTok and Facebook ads, new video marketing trends, plus more.

Join us – and thousands of your fellow search marketers – today for SMX Next. Register here for free. Let’s go!

Barry Schwartz,
SMX veteran

SEO

Google’s Panda algorithm evolved into the Coati algorithm

At SMX Next, Google revealed that, years ago, the Panda algorithm was replaced with an updated algorithm called Coati

SEO

7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google

From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.

SEO

Google now recommends using dots for decimal numbers in your review snippet structured data

Commas will continue to work but Google is specifically recommending you use dots over commas.

Webinar: 5 Ways to Make Customer Experiences Drive Conversions & Revenue

Deliver real-life experiences through rich media–shoppable videos, real-time customization, and user-generated content to drive more conversions and revenue.

RSVP Today!

PPC

Google Analytics just introduced a new suggested audience

There are currently about 18 suggested audiences available in GA4 properties.

SEO

How to reliably predict SEO success before publishing content

Use this five-step framework to help de-risk SEO and content planning and ensure you're focusing on what most likely will produce results. 

PPC

Microsoft Audience network now supports Video Ads

Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.

PPC

Performance Max transition: Key trends for Google advertisers

Here's a look at how Performance Max campaigns have performed so far and what may lie ahead for advertisers as we close out the year.

Compare 16 top SEO platforms

This MarTech guide examines the market for SEO platforms and the considerations involved in implementation. Compare of top vendors, and learn about the latest trends, opportunities, and challenges.

Learn more

PPC

Google Ads authentication issue causing login problems

There is no ETA on a fix.

[TODAY] Free online search marketing training

Actionable tactics that drive SEO and PPC success are just a click away. Attend Day 2 of SMX — starting today at 10:00am ET with invigorating Coffee Talk networking groups! (Day 1 programming now available on-demand!)

Register for free

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