Good morning, Marketers, do you know how to prepare your accounts for a recession?
Google says to double down on what’s working and take calculated risks to identify new opportunities. They’re not necessarily wrong, but there’s a lot more involved to navigating a recession and emerging successfully.
Luckily, Search Engine Land contributor Laura Schiele is here to teach us how to position our brands and avoid the five most common (and costly) mistakes. Check out her article.
Nicole Farley,
Editor
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