Good morning, Marketers, do you know how to prepare your accounts for a recession?

Google says to double down on what’s working and take calculated risks to identify new opportunities. They’re not necessarily wrong, but there’s a lot more involved to navigating a recession and emerging successfully. 

Luckily, Search Engine Land contributor Laura Schiele is here to teach us how to position our brands and avoid the five most common (and costly) mistakes. Check out her article

Nicole Farley,
Editor

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PPC

Marketing in a recession: How to avoid 5 common mistakes

Instead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.

PPC

Google’s formula for navigating economic uncertainty involves “doubling down”

Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.

PPC

5 best practices for tracking offline conversions in Google Ads

Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.

Delivering rich and personalized customer experiences within the media ecosystem

To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising.

Read more

Learn How We Increased Conversion Rates by 30x

Customers are using more channels and devices than ever and have high expectations. With a CDP in place, you gain a complete view of customer behavior that can drive the most comprehensive customer experience possible, without blind spots.

Learn how

SEO

Are we officially saying goodbye to Twitter? It depends on who you ask

The saga continues over at Twitter. Will the platform be dead within a week, or will Musk turn it around?

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YouTube

YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators

#YouTubeBlack Voices Fund was created to directly support Black creators and artists so that they can thrive on YouTube.

How to craft the perfect PR pitch

This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.

Learn more

SEO

7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google

From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.

Now available: Free online search marketing training

Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand.

Register now

From MarTech