Good morning, Marketers, we’ve been occu-pied.

Puns aside, we hope those who celebrate had a great Thanksgiving. Whether you “stuffed” it with family, food, friends, or were solo relaxing, playing video games and sleeping in, we hope you’re fully charged and ready for a little light reading. 

From link juice and ranking systems, to Shopify and maps, here’s what you might have missed in our most popular articles from last week. 

Nicole Farley,
Editor

WordAgents

SEO

Link juice: Is it the new snake oil of Google SEO?

Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.

SEO

15 ways to secure your WordPress site

Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance.

SEO

Google launches new search, shopping and maps features

Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.

Do MORE with LESS.

Get a first-hand look at how you can start making better decisions by leveraging calculated metrics, artificial intelligence, and real-time data.

Learn How

SEO

Shopify is testing a new universal search feature

But the new feature could hurt merchants who decide not to pay to rank higher in results.

SEO-Ranker-SEL-2nd-pos

SEO

Mastodon: The new way to connect with other SEO pros

Here's what search marketers need to know about joining Mastodon, along with tips for getting started and participating in discussions.

How to craft the perfect PR pitch

This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.

Learn More

SEO

Google publishes document on more notable ranking systems

Google also lists the algorithms that are no longer being used for search rankings.

Now available: Free online search marketing training

Actionable tactics that drive SEO and PPC success are just a click away. Unlock the entire fall season of SMX, now available on-demand.

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From MarTech