Good morning, Marketers, do you know the three components to being a subject matter expert?

A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic. SMEs develop and demonstrate competence through years of professional experience and continuing education. 

So what are the other two components? Search Engine Land contributor Jason Tabeling tells us what it takes in his new article. Check it out. 

Nicole Farley,
PPC SME

PPC

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