Good morning, Marketers, continuous scroll is now rolling out to Google desktop search results.

Continuous scroll is kind of like infinite scroll – except it doesn’t go on forever. This brings it in line with Google’s mobile results, which got continuous scroll in October 2021.

Will this cause people to search deeper? And is this finally your chance to tell your clients or stakeholders that you’ve made it to Page 1 – because everything essentially is on Page 1 of Google search now?

Scroll down to read all about it.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

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