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Is Google being overrun with mass-produced, AI-generated content? Is all this spam making it hard for Google to judge the quality of content that deserves to rank for some queries? Are brands still the solution to the “cesspool” that is the World Wide Web?
These are important questions right now – especially with the launch of Google’s Search Generative Experience on the horizon and little valuable organic real estate remaining.
Read this deep dive into the proliferation of AI-generated content, its impact on search quality and the future of combating spam from Search Engine Land contributor Mark Williams-Cook.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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