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Consumers prefer AI-generated content over human-written content – at least according to a Semrush survey. Surprisingly, audiences favored AI-created content in six head-to-head matchups, in a range of formats.
What AI excelled at: clarity, brevity and highlighting value for readers.
It’s definitely not time to retire humans yet from content creation. But AI can be a powerful, time-saving writing assistant. The real question – which wasn’t answered in the survey – is whether AI-generated content can deliver true ROI for brands (e.g., traffic, leads, revenue).
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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