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Let’s clear something up; advertisers are not fazed by AI – it’s the thought of not having the option to opt out of AI that’s bothering them.
There isn’t a one size fits all solution when it comes to PPC, so auto applied recommendations don’t always deliver the best results for everyone.
With that in mind, Search Engine Land spoke to Sylvanus Bent, Group Product Manager, Search Ads, Google, about marketers’ automation concerns. Check out our article to find out what Google recommends to ensure maximum campaign performance when leveraging its AI tools, how to avoid low-quality RSAs, and what the future holds for automation and Google.
Nicola Agius,
Paid Media Editor
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