Search ads were 57% of Google’s revenue in 2023, which is likely a huge reason “Classic Search” isn’t going anywhere soon and Google’s Search Generative Experience (SGE) remains an opt-in experiment. Meanwhile, Google said that “people are finding ads either above or below the AI-powered overview helpful.” 

Well, now we’re getting some insight into what happens when SGE and Ads co-occur. Ads appeared 73% of the time, according to a new analysis. Also:

• Ads appeared at the top 23.19% of the time.
• Ads appeared at the bottom 35.21% of the time.
• Shopping ads appeared in the form of carousels 14.41% of the time.

For more insights from the analysis, read How Google Search Generative Experience is impacting ads.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

PPC

How Google Search Generative Experience is impacting ads

A new study looks into how SGE impacts different ad types as well as ad placement within Google's SERPs.

PPC

Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs

Advertisers are raising concerns about Google's lack of transparency around PMax performance data

SEO

New Google structured data carousels (beta)

Google has new documentation on what it also called host carousels within Google Search.

SEO

How to build a $10 million SEO agency

From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire.

SEO

Boost your organic traffic with SEO A/B testing

This whitepaper reveals how SEO A/B testing allows you to securely test changes to your website and directly track their impact on your organic search traffic.

SEO

Google Chrome updates search suggestions

Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails.

PPC

Google pilots new PPC ad format

Advertisers are criticizing the lack of information about this new ad format, making it difficult to measure campaign performance.

PPC

How to reach new audiences with multi-platform search advertising

Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.

Marketing artificial intelligence (AI)

Relationship marketer’s guide to generative AI

Get AI prompt writing tips to help you fully utilize the potential of GenAI and learn six ways to use it for relationship marketing to get more value out of your campaign efforts.

PPC

Becoming a world-class PPC ad buyer: 8 key lessons

Master the art of profitable ad buying. Learn insider strategies to deliver high-performing campaigns consistently.

Search Marketing Expo

On-demand: Expert-led training + Q&A

Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand!

Choose your Master Class

From MarTech

• The latest jobs in martech
• AI adoption gap found between executives and entry-level marketers
• How shared goals and incentives improve marketing results
• What every marketer should watch for in 2025
• AI-powered martech news and releases: December 12