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Google has announced a series of new advertising tools and solutions for mobile app developers, including:
- AI asset suggestions.
- Real-time bidding buyers.
- Upgraded mediation toolkit.
- Improved A/B testing.
- Immersive in-game ads.
- Geo-based, controlled experiments.
The updates are designed to “enhance creativity, diversify revenue” and help advertisers “make data-driven decisions,” according to Google.
Some of the new tools, like AI image suggestions, are available now, while others will be available soon. Google hasn’t provided specific timelines, however, we’ll provide updates as soon as they become available.
Nicola Agius,
Paid Media Editor
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