How to identify and rank for ‘hidden gems’ in SEO by Search Engine Land contributor Adam Tanguay really explained the hidden opportunities to rank in Google Search using both owned-content and third-party content.

In this piece, Adam explains:

• What the hidden gems are
• The possible types of hidden gems within Google Search
• How to leverage hidden gems with your content and third-party content
• And should you use hidden gems in your long-term SEO strategy?

It doesn’t seem Google is going to ease up on hidden gems and show fewer of what it calls “hidden gems” in the search results any time soon. Check out Adam’s article and see how you can apply these concepts to your content marketing strategy.

Barry Schwartz,
SEO gem reporter

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