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On-page content is primarily used for the snippets shown in Google Search results. Google made this clarification because “the previous wording incorrectly implied that structured data and the meta description HTML element are the primary sources for snippets,” Google wrote.
The help doc now reads:
“Google primarily uses the content on the page to automatically determine the appropriate snippet. We may also use descriptive information in the meta description element when it describes the page better than other parts of the content.”
If you didn’t know, now you know.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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