The explosion of AI and the recent wave of layoffs and cost-cutting across many industries have resulted in heightened uncertainty about 2024 for search marketers. So we need your valuable insights! 

Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site.

The survey only takes about three minutes to complete and the results will be published in Q1. This is a great chance to benchmark your compensation and share any notable trends you’re seeing in the job market, hiring demand, must-have skills, and more.

Thank you in advance!

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

PPC

How is your career and role changing? Take our survey

Please spare a few minutes to help us all understand what the past year meant for you and your search marketing career.

PPC

Microsoft Ads unveils major changes to hotel and property ad management

Microsoft advises advertisers to take proactive steps now for a seamless transition to Lodging Campaigns in February.

PPC

TikTok is restricting hashtags in Creative Center

The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements.

PPC

BidsCube teams up with Pixalate to combat ad fraud

The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.

Search Engine Land webinar

The state of SEO for 2024: Are you AI-ready?

Get an inside look at the top trends, priorities, and challenges shaping the future of SEO in the AI era as we enter 2024.

SEO

Your SEO strategy checklist for 2024

Refine your SEO strategy for 2024 success. Review key areas to boost your online visibility, from business priorities to technical elements.

PPC

Google Ads for lead gen: 9 tips to scale low-spending campaigns

Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth.

Search Engine Land webinar

Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation

Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for

PPC

How to combine GA4 and Google Ads for powerful paid search results

Tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance.

Live training + Q&A

Make 2024 the year you become a master of search

Check out the complete February 2024 lineup of the SMX Master Classes, featuring 2 ALL-NEW courses on email marketing and SEO content, plus updated curriculums from your favorite SMX instructors including Bruce Clay, Brad Geddes, Colleen Harris, and more!

Choose your Master Class

From MarTech

• The latest jobs in martech
• AI adoption gap found between executives and entry-level marketers
• How shared goals and incentives improve marketing results
• What every marketer should watch for in 2025
• AI-powered martech news and releases: December 12