It’s been just over nine months since we first reported on Google’s Search Generative Experience (SGE). We’re all continuing to (impatiently) wait to see how big of an impact SGE will have on our organic traffic, who it will impact hardest and how it will ultimately look and function.

We’ve been covering SGE since day one. Today’s newsletter features links to some of our must-read coverage about SGE. You’ll find analysis, research, background and tips that we hope you find useful as we all continue to prepare for what may well be the biggest-ever transformation to Google Search.

Buckle up – 2024 should be another memorable year.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

Generative Engine Optimization (GEO)

How Search Generative Experience works and why retrieval-augmented generation is our future

Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.

SEO

How Google SGE will impact your traffic – and 3 SGE recovery case studies

Learn how Google Search Generative Experience could affect your website's organic traffic in this in-depth analysis.

SEO

How to prepare for Google SGE: Actionable tips for SEO success

Curious how Search Generative Experience will impact your organic traffic? Here’s what we know – and don't know – so far, and how to prepare.

PPC

BidsCube teams up with Pixalate to combat ad fraud

The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.

MarTech webinar

AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024

Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance.

SEO

Google patent describes how the Search Generative Experience works

This may be the first and only patent Google has related to SGE.

SEO

Preparing for Google SGE: Essential guide for marketers

Uncover insights and actionable tips on how to adapt and thrive in the dynamic landscape of AI-driven search experiences.

SEO

SEO through the Google SGE lens: What’s changing?

Find out where Search Generative Experience stands, its impact on user behavior, and the skills you need to capitalize on this paradigm shift.

MarTech webinar

Power up your marketing with GA4 and Salesforce Marketing Cloud

Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. .

SEO

New Google SGE insights: Content formats, YMYL, product views

Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views.

SEO

94% of Google SGE links are different from organic search results, study finds

SGE showed for 86.8% of the keywords in this analysis. Overall, SGE showed about 10 links per answer, but only about four unique links.

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