Google is reducing its ads sales team by 1,000 employees.

A spokesperson told Search Engine Land that the decision was made to enable Google to “provide the best service to Ads customers.”

Advertisers have described Google Ads support as being at an “all-time low” and have called on the platform for more help. So news of a major staff reduction probably isn’t the news they – or you – were hoping for.

Nicola Agius,
Paid Media Editor

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PPC

Google Ads lays off hundreds of staff amid support crisis

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Despite complaints that support is at an all-time low, Google is planning to lay off employees from its advertising sales team.

SEO

Google shows off Circle to Search and new AI-multisearch experience

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Google Search keeps getting more interactive with the user experience for searching.

PPC

Google updates data privacy policies for targeted ads in the EU

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Brands and advertisers will begin to notice these changes in the coming weeks as they are implemented to adhere to the DMA.

Analytics & conversion

How to build a CDP use case

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Crawl, Walk, Run: The Iterative Approach for A CDP Use Case

Search Engine Land webinar

Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation

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Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for.

Google

Google to change European search results to show comparison sites

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Some vertical search features may show up less in Europe, such as Google Flights.

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SEO

New research study asks if Google Search is getting worse

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It seems more like a game of Whac-A-Mole, where the results get better, than worse, and then better as Google releases updates.

PPC

Setting PPC goals: How to tailor KPIs and metrics for each funnel stage

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Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.

MarTech webinar

GA4 + Salesforce = next level customer engagement

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Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. .

SEO

Modern SEO: Packaging your brand and marketing for Google

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Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.

SEO

AI-enhanced YouTube marketing: Insights from 3 case studies

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These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.

Become a master of search

Live training + Q&A with search marketing masters

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Now is the perfect time to sharpen your search marketing skills, expand your horizons, and stay a step ahead of the competition. Attend your choice of tactic-rich SMX Master Class — online February 28-29!

Choose your Master Class

From MarTech