We know Google’s Search Generative Experience is going to impact industries differently. But now we have new data, based on an analysis of one billion queries across nine industries showing just how prevalent SGE is now.

Surprisingly, SGE is having an “extreme” impact on healthcare, with SGE impacting 76% of queries. Check out the article to see SGE’s impact on ecommerce, B2B tech, insurance, education, restaurants, entertainment, travel and finance. 

Also interesting SGE developments – unordered lists are seeing accelerated experimentation; Clickable snippets taken from full reviews are now being shown across all industries; and Perks (like free delivery) are increasingly showing for products.

Read up on the latest SGE trends in Google SGE impact by industry and emerging features.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

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