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As LinkedIn continues to soar in popularity amongst advertisers, the platform has rolled out a new marketing product called Sponsored Articles.
Designed to generate leads, boost engagement and increase brand awareness, Sponsored Articles are articles published by business accounts and promoted by administrators on LinkedIn. While they may resemble LinkedIn lead gen ads, the key distinction is that users can access the content without leaving the platform, potentially leading to increased engagement.
Many accounts now have access and the rollout is still in progress. Stay tuned for updates.
Nicola Agius,
Paid Media Editor
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