Google abruptly ended its contract with Appen; as a result thousands of contractors responsible for measuring the quality of its search results will be axed. 

Even though how well websites rank isn’t directly affected by search quality raters, some people are worried about what this decision might mean for the future quality of Google searches. 

Whether it’s a misstep on Google’s part or a clever AI solution, only time will tell.

But in the meantime, learn more about generative AI and the impact it will have on search moving forward. We’ll be covering generative AI and more at the SMX Master Classes on February, 28-29 online. We’d love to have you there!

Nicola Agius,
Paid Media Editor

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