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SEO isn’t just about checking boxes. Not to speak badly of checklists – which help surgeons, pilots and astronauts avoid serious harm – they can absolutely help and be a crucial part of the SEO process. But checklists are not the strategy.
And a lack of strategy is one warning sign of cookie-cutter SEO. Want to dig deeper? Check out Avoiding cookie-cutter SEO: 8 red flags to watch out for by Search Engine Land contributor Corey Morris.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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