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The reports of Google’s Search Generative Experience (SGE) are greatly exaggerated.
Yes, it seems an “interpretation” of two sentences in a Google blog post convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” The theory quickly spread all over social media – but it’s nothing more than misinformation.
Google has not announced SGE will not launch, that it’s been delayed, or that it’s dead. You’d be well advised not to plan SGE’s funeral before it dies. So don’t go burying it with Google Plus and all the other failed Google products just yet.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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