Google is looking into a Local Service Ads loophole that allows your competitors to effectively hijack your ad and make it invisible, killing off all leads.

“This is a brutal new tactic that competitors are doing on LSA…the system will essentially nuke the competitor out of existence,” according to Ben Fisher, co-founder and lead consultant at Steady Demand. He is urging Google to investigate the issue as a priority.

Google Ads Liaison Ginny Marvin confirmed Google is investigating the issue. Make sure you read our article to find out if you may have been impacted.

Nicola Agius,
Paid Media Editor

PPC

Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge.

PPC

Microsoft Copilot updates: New design, image editing tools and video highlights

The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.

PPC

Value-based bidding: Why it’s key to boosting your Google Ads

Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability.

MarTech webinar

Keeping up with the changing digital landscape

As privacy regulations tighten their grip, and browsers implement changes to restrict third-party cookies, it’s crucial for marketers to keep up with the intricacies of privacy compliance.

SEO

Product page SEO: A complete guide

Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.

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SEO and UX: Finding the strategic balance for optimal outcomes

Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction.

SEO

Boost your organic traffic with SEO A/B testing

This whitepaper reveals how SEO A/B testing allows you to securely test changes to your website and directly track their impact on your organic search traffic.

PPC

Snap revenue rises 5%, after change in ad strategy

Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.

PPC

Microsoft expands enhanced conversions and ad targeting capabilities 

Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.

PPC

Google will sunset commission bid strategies for hotel ads

Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out.

Live training + Q&A

Make 2024 the year you become a master of search

Check out the complete February 2024 lineup of the SMX Master Classes, featuring 2 ALL-NEW courses on email marketing and SEO content, plus updated curriculums from your favorite SMX instructors including Bruce Clay, Brad Geddes, Colleen Harris, and more!

Choose your Master Class

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