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PPC isn’t just Google Ads. It’s evolving to mean all paid media.
In fact, PPC has been becoming more “socialized” for some time now, with a greater emphasis on audience insights and targeting for better campaign optimization.
In Here’s why PPC now looks more like paid social and what it means, Search Engine Land contributor Navah Hopkins shares five practical steps you can take to adapt and thrive in the evolving socialized paid media landscape.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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