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Google Analytics 4 upped its game with the introduction of eight new dimensions for paid and organic traffic sources:
- Manual source.
- Manual medium.
- Manual source / medium.
- Manual campaign name.
- Manual campaign ID.
- Manual term.
- Manual content.
- Manual source platform.
Offering deeper insights into user behavior and channel performance, these additional dimensions enable more effective content optimization.
Although most would agree that GA4 has a long way to go until wins over fans of its predecessor, Universal Analytics, these new capabilities are certainly a start.
Nicola Agius,
Paid Media Editor
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