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Are you using natural language processing (NLP) techniques on your own content? If not, you may want to check out Mastering NLP for modern SEO: Techniques, tools and strategies by Search Engine Land contributor Jess Peck today.
NLP can help you better optimize your content. Dig deeper into this excellent topic and article to learn:
- How machines process human language as signals and noise, not words and concepts.
- The limitations of outdated latent semantic indexing (LSI) techniques.
- The growing role of entities – specifically named entity recognition – in search.
- Emerging NLP methods like neural matching and BERT go beyond keywords to understand user intent.
- New frontiers like large language models(LLMs) and retrieval-augmented generation (RAG).
BTW, if you’re interested in mastering more generative AI skills, make sure to check out our SMX Master Classes covering various aspects of SEO, PPC and even email marketing. (You can register here.)
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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