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Search Engine Land contributor Ryan Jones’ latest article, Let’s talk about E-E-A-T: Debunking misconceptions, might help you better understand how Google uses (or does not use) E-E-A-T for Google Search. There is a lot of confusion around what E-E-A-T is, how it works, and if you can optimize for it.
In short, Google does not have an E-E-A-T signal, it is not a ranking factor and it does not directly influence search. But Jones digs in and explains that you don’t need author bios, expert reviews or other “E-E-A-T elements” for ranking but you might want it for your readers.
Barry Schwartz,
Tasty content writer
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