Google issued an urgent warning to Universal Analytics 360 users: Migrate to Google Analytics 4 (GA4) within the next two weeks or lose critical advertising capabilities. 

As of July 1, UA360 users will no longer be able to access any Universal Analytics properties, including the API in read-only mode. While the standard sunset process took weeks, the complete Universal Analytics shutdown will occur within a single week.

To ensure a smooth transition, migrate to GA4 immediately to give yourself a three-month window in which to validate your data and settings. You’ve been warned! 

Nicola Agius,
Paid Media Editor

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