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OpenAI, the creator of ChatGPT, is reportedly working on a web search product. If and when that happens, brace yourself for a flood of headlines crowning it the latest “Google killer.”
It’s been nearly a decade since former Google CEO Eric Schmidt said a “Google killer” was almost inevitable, noting, “Change comes from where you least expect it … The next Google won’t do what Google does, just as Google didn’t do what AOL did. Inventions are always dynamic and the resulting upheavals should make us confident that the future won’t be static.”
Yes, an OpenAI search engine most likely won’t do what Google Search traditionally has done. But if OpenAI does launch a search engine, just don’t call it a “Google killer” until it starts chipping a few points of market share away from Google. Remember, there’s a trillion-dollar company called Microsoft that’s been trying to do that for nearly 20 years now.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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