Google has had a long-term vision for Search since the early days: the computer from “Star Trek.” That reality is closer than ever thanks to generative AI and large language models (LLMs). 

Now you can ask AI chatbots or assistants questions, or just converse with them. And digital voice assistants are becoming popular, especially with younger users. 

New Search Engine Land contributor Trish Carey makes a strong argument that voice search optimization matters in 2024 and search marketers need to be ready for this shift. Find out why in Voice search optimization: What is it and how important is it now?

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

Voice search optimization: What is it and how important is it now?

Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.

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