Have you ever blamed Google for your perfectly-written content not ranking? Let’s face it, we all have. But have you ever stopped to think that maybe the problem isn’t Google, it’s you?

It may be a tough pill to swallow, but perhaps your content isn’t as good as you think it is – an issue Search Engine Land’s Managing Editor Danny Goodwin addresses in his look into the quality of Google Search.

If you’re serious about getting your content ranking, stop complaining about Google and take action. Be prepared to play the long game and be honest with yourself. Could your content be better? Yes. So up your game and buckle up because Google has said changes are on the horizon, folks.

Nicola Agius,
Paid Media Editor

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SEO

What should Google rank in Search when all the content sucks?

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It's always easy to blame Google when your content doesn't rank. But maybe – just maybe – the problem isn't Google. It's you.

PPC

Google Ads offering businesses free consultations through Gmail pop-ups

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Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.

SEO

Article complaining about being outranked on Google being outranked by Reddit

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Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.

Analytics & conversion

How to protect against and benefit from generative AI hallucinations

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As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.

Content marketing

Reducing time spent searching for assets

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Download this guide from Adobe and learn how to help your organization build a connected content supply chain.

SEO

Experience a key factor during Google algorithm updates, analysis finds

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An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm update winners and losers.

PPC

YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives

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Creators can utilize this data to make informed decisions about how to best optimize future content.

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PPC

Instagram pilots background editing tool and in-stream ordering

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Backdrop lets creators experiment with backgrounds, while 'Get Orders' is a simple, cost-effective way to boost sales.

PPC

Pinterest launches cooking series with shoppable experience

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Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.

SEO

Integrating SEO into the multichannel customer journey

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Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.

SEO

Boost your organic traffic with SEO A/B testing

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This whitepaper reveals how SEO A/B testing allows you to securely test changes to your website and directly track their impact on your organic search traffic.

SEO

9 of the best custom GPTs for SEO in the GPT store

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Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more.

PPC

Who won: Measuring the most effective Super Bowl 2024 Ads

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Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.

Live training + Q&A

Unlock live training + Q&A online next week

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Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality next week at the SMX Master Classes. Live training, Q&A, on-demand access, a personalized certificate of completion… it’s all yours. But you have to book now!

Choose your Master Class

From MarTech