Technical SEO is super important for your websites – but don’t overlook technical SEO specifically for your video content.

In A technical guide to video SEO, Search Engine Land contributor Simone De Palma provides several tips designed to help Google find and list your videos on your site. Check it out to understand the pros and cons of hosting vs. embedding videos, and get key tips and tactics for video indexing.

And if you want to master technical SEO, make sure to join us this week (Feb. 28-29) for two days of technical SEO education and discussion. Find out more:

• Technical SEO and AI to drive growth with Eric Enge 
• Generative AI for technical SEO with John McAlpin as part of Mastering generative AI for SEO and PPC with the SMX all-stars.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

A technical guide to video SEO

Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.

PPC

Google: Apple rejected Microsoft Bing deal over quality and advertising worries

Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.

PPC

Google: Don’t punish us for our success in Search

Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.

Analytics & conversion

How to protect against and benefit from generative AI hallucinations

As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.

SEO

Boost your organic traffic with SEO A/B testing

This whitepaper reveals how SEO A/B testing allows you to securely test changes to your website and directly track their impact on your organic search traffic.

SEO

How to make your AI-generated content sound more human

Leverage AI like ChatGPT to generate more human-sounding long-form content. Refine prompts with details to produce engaging articles.

SEO

How SMBs are approaching digital marketing in 2024

A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.

Best practices

The 5 best practices of leading marketing teams

These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them.

SEO

Lookback: Google Panda algorithm update launched 13 years ago

Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.

Live training + Q&A

Tomorrow: Unlock live training + Q&A

Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality this week at the SMX Master Classes, online Feb. 28-29. Live training, Q&A, on-demand access, a personalized certificate of completion… it’s all yours. But you have to book now!

Secure your spot

From MarTech

• The latest jobs in martech
• AI adoption gap found between executives and entry-level marketers
• How shared goals and incentives improve marketing results
• What every marketer should watch for in 2025
• AI-powered martech news and releases: December 12