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Performance Max users won’t be able to opt out of Google’s Search Partner Network (SPN) as of March 1. However, Google is giving these users more control over where their ads appear within the SPN starting March 4.
Moving forward, PMax users will have access to impression-level placement reporting of SPN sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the SPN, as well as YouTube and display ads.
The substantial changes come after a report accused Google of quietly placing search ads on inappropriate non-Google websites through the SPN – including sites containing pornographic content. Given that Google categorically denied the report’s claims at the time, it’s interesting to see how quickly these significant changes are being rolled out.
Nicola Agius,
Paid Media Editor
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