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Famousness (notability) and transparency (or lack thereof) are two incredibly important facets of credibility that Google doesn’t explicitly mention but definitely uses. So argues Search Engine Land contributor Jason Barnard in his latest article. He wrote, in part:
“As a company, a CEO, a founder, an author, an expert or a consultant, you want to prove that you are a voice of authority people can trust by building and demonstrating notability, experience, expertise, authoritativeness and trustworthiness transparently. If you do this successfully, then you’ve won the game with your human audience.”
Applause, applause, applause! Dig deeper in The two parts of E-E-A-T Google hasn’t told you about.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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