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Google is now testing AI overviews in the main Search results for a “subset of queries, on a small percentage of search traffic in the U.S.”
Once an opt-in only experience, as part of Google’s Search Generative Experience, now users in the U.S. might see AI-generated answers without opting in. And these AI overviews have introduced more opportunities for competitors to rank for your brand and product terms, as detailed in a new Authoritas analysis.
Not sure how this all works or need a refresher on SGE? Search Engine Land contributor Michael King wrote an excellent article explaining how SGE works and why retrieval-augmented generation is our future.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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