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LinkedIn is a go-to platform for targeting B2B audiences – but what if you could reach those same consumers for a fraction of the price?
In B2B audience targeting: Meta Ads as an alternative to LinkedIn, Search Engine Land contributor Menachem Ani argues that Meta Ads are not only cheaper, but, psychologically speaking, they’re better at grabbing people’s attention as users have their guard down on Meta platforms. Read his article to find out why B2B lead gen on Meta may be easier than you think.
Speaking of Meta, while it may be cheaper than LinkedIn, advertisers are currently reporting major issues – which they say is severely impacting ROAS. Hopefully, the problem will be resolved soon. We’ll keep you posted.
Nicola Agius,
Paid Media Editor
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