Vertical video is transforming the way brands tell stories. Platforms like Snapchat, Instagram, TikTok, and YouTube Shorts have prioritized and popularized vertical video, which now commands high engagement and a “100% Share of Voice” compared to other ad formats.

This shift has major implications for marketers. Vertical video requires a different creative approach. You need to grab viewers within the first 3 seconds. How do you do it?

In How advertisers can capitalize on vertical video, Search Engine Land contributor Corey Henke explores how and why you should embrace vertical video ads across social media platforms to reach your target audience in such a short period of time. 

Anu Adegbola
Paid Media Editor

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