We’re in the midst of what Google CEO Sundar Pichai calls a disruptive moment. And it is. Google is literally shoving AI into everything – apparently driven by “stone cold panic” rather than a strategy that has the good of users in mind.

Speaking of disruption, have you searched on ChatGPT lately? If not, you may want to. I’m not saying ChatGPT has already launched a search product, but ChatGPT 4o is definitely searching sites for answers and citing them in answers.

Need help making sense of all the changes in AI and Search and what it all means for your strategy heading forward? Join us for SMX Advanced, June 11-12. Register here.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

Adthena_SEL-Newsletter-20240520

SEO

Google CEO is ’empathetic’ to content creators Search has wiped out

google-future-robots-1920

Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.

SEO

Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’

google-robot-broken-1920

Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.

Artificial Intelligence Optimization (AIO)

Has ChatGPT launched its Search product in stealth?

chatgpt

ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.

Advance your career

Being position-less secures a marketer’s position for a lifetime

Optimove-Positionless-Marketer-Optimove

Clearing up any confusion around the term Position-less Marketer.

Google

Tips to master Google core updates

Technical-SEO-Tips

Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.

SEO

Niche blogging in the new Google reality: 5 strategies to thrive or die

Niche-blogging-in-the-new-Google-reality-5-strategies-to-thrive-or-die

Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.

sela24_300x250_expiringSEB

SEO

How to generate SEO content ideas with the Value Proposition Canvas

How-to-generate-SEO-content-ideas-with-the-Value-Proposition-Canvas

Generate SEO content ideas that directly address your customers' jobs, pains and gains for more effective content marketing.

MarTech webinar

A Practical Guide to Building Inclusive Brands

Live-webinar-RSVP-today

Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.

SEO

7 B2B content distribution strategies that work

7-B2B-content-distribution-strategies-that-work

Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.

Search Engine Land Awards

Earn the right to call yourself an "award-winning" marketer

sela24_1920x1080_d3-2

The Super Early Bird deadline for the 2024 Search Engine Land Awards is coming up this Friday, May 24. Join the ranks of award-winning brands, agencies, and search marketers from around the world… learn more and submit your application today to save!

Enter today

From MarTech