We’re in the midst of what Google CEO Sundar Pichai calls a disruptive moment. And it is. Google is literally shoving AI into everything – apparently driven by “stone cold panic” rather than a strategy that has the good of users in mind.

Speaking of disruption, have you searched on ChatGPT lately? If not, you may want to. I’m not saying ChatGPT has already launched a search product, but ChatGPT 4o is definitely searching sites for answers and citing them in answers.

Need help making sense of all the changes in AI and Search and what it all means for your strategy heading forward? Join us for SMX Advanced, June 11-12. Register here.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX



Google CEO is ’empathetic’ to content creators Search has wiped out


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Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.

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ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.

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MarTech webinar

A Practical Guide to Building Inclusive Brands


Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.


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Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.

Search Engine Land Awards

Earn the right to call yourself an "award-winning" marketer


The Super Early Bird deadline for the 2024 Search Engine Land Awards is coming up this Friday, May 24. Join the ranks of award-winning brands, agencies, and search marketers from around the world… learn more and submit your application today to save!

Enter today

From MarTech