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Google has done a really bad job talking about clicks in AI Overviews. We’ve heard search usage is going up and that people are loving AI Overviews and clicking on the links in them like crazy.
But are those clicks leading to actual organic traffic to websites? Or is Google just increasing clicks to its own Search features? Or are people clicking because AI Overviews are in the most valuable spot at the top of Google’s Search results page, historically the area that gets the most clicks?
Search Engine Land contributor Pierre Far helps us try to unravel the mystery of Google AI Overviews, clicks and the traffic impact. He also shares advice on how to measure the impact of AI Oveviews.
BTW: Register here to join us for SMX Advanced June 11-12 to learn more about how AI Overviews work and how they will impact your traffic.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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