TikTok is aggressively expanding into AI-powered paid media. At TikTok World, the company unveiled AI tools for streamlining ad creation and optimization.

The four tools new tools: 

• TikTok One: A centralized hub for creators and partners.
• TikTok Symphony: A hub for scriptwriting, video production and creative optimization.
• Automated Ad Optimization: AI functionalities to optimize toward campaign goals like purchases.
• TikTok Shop automation: A hub to optimize ecommerce cost.

BTW: Register here to join us for SMX Advanced June 11-12 to learn about smart ways to embrace AI in paid media.

Anu Adegbola,
Paid Media Editor 

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Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours for free at SMX Advanced, online June 11-12.

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