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Ad variations for iterative testing are crucial when it comes to PPC account management.
As ad platforms increasingly rely on AI for ad delivery, gaining insights into what worked becomes more challenging, especially with responsive search ads that can have numerous combinations.
In A guide to ad variations in Google Ads, Search Engine Land contributor Tim Jensen provides a detailed guide on using Google Ads’ ad variations feature to facilitate an efficient iterative testing process.
Anu Adegbola,
Paid Media Editor
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