Microsoft Advertising announced several changes, including moving smart shopping campaigns to Performance Max, expanding Copilot to power Display Ads and adding new video and CTV ads (with Netflix) in the Microsoft Advertising Editor.

Plus we saw a drop in the percentage of queries Google is showing AI Overviews for. Oh, and Google Search Console fixed its link report. Get all these stories in the links below – yeah, I know it is a lot. 

Need to catch up on all the latest rapid advancements in search marketing? Then why not register here for SMX Advanced. Join us for free next week, June 11-12.

Barry Schwartz,
Performance search reporter

PPC

Microsoft moves Smart Shopping to Performance Max

Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.

PPC

Microsoft Copilot expands AI power to Display Ads

Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.

PPC

Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor

Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.

SEO

Understanding link velocity: Truths and myths

Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.

MarTech intelligence reports

Compare 16 top SEO platforms

This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors.

SEO

Google AI Overviews visibility drops, only shows for 15% of queries

Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.

SEO

Google’s documentation leak: 12 big takeaways for link builders and digital PRs

Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.

SEO

Google’s link reporting tool is now fixed

Last week there was a bug with the Google Search Console report.

PPC

4 Performance Max segmentation strategies and how to leverage them

Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.

Google

Tips to master Google core updates

Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.

SEO

Rethinking your keyword strategy: Why optimizing for search intent matters

Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion.

PPC

Incrementality testing in advertising: Who are the winners and losers?

Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.

Agenda alert

Exclusive leaked Google documents session + Q&A

It’s the hottest topic in search… and you’re invited to join the conversation. Danny Goodwin and Mike King will close out SMX Advanced 2024 with a just-added session on the HUGE Google document leak and algorithm implications… and host live Q&A so you can weigh in.

Learn more and register for free

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