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The Google leak confirms that the search engine can identify publishers and authors, according to Search Engine Land contributor Jason Barnard. He explains why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies – and how to do it – in How the Google leak confirms the significance of author and publisher entities in SEO.
And can we learn anything about local SEO from the leak? Search Engine Land contributor Andrew Shotland shares his thoughts about video, authority, clicks and more in 5 local SEO insights from Google’s API documentation leak.
As a reminder, we’ll be diving deep into the Google documentation leak with Mike King, CEO of iPullRank, in a session called Unveiling Google’s secrets: SEO insights from the huge Google leak at SMX Advanced.
Register here – then join us next week!
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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