This has been a tough year. Many incredibly smart, talented and experienced people I know in SEO have lost their jobs and discovered there are fewer jobs available.

If you find yourself in this situation now, or in the future, what should you do? Well, for starters, read What to do if you lose your SEO job: The emergency handbook by Search Engine Land contributor Andrew Holland. 

After that, it’s time to act. Holland gives you lots of items you should start working on and thinking about once the shock has passed. Good luck out there.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

What to do if you lose your SEO job: The emergency handbook

Lost your SEO job? Don’t panic. Here are proven strategies for quickly landing your next position or building a freelance business.

PPC

AI analysis of 8,000 top YouTube Ads reveals key trends for brands

These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.

PPC

YouTube embeds ads into videos to beat ad blockers

Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.

MarTech intelligence reports

SEO market trends

This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors.

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PPC client kickoff: Strategies for a successful first encounter

Starting a new client partnership? Follow these steps to absolutely nail the critical kickoff meeting from preparation to follow-up.

PPC

Google Analytics fixes paid search attribution

An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.

Google

Tips to master Google core updates

Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.

PPC

Reddit adds third-party verification for advertisers

This partnership with ad measurement firm Integral Ad Science (IAS) will give advertisers third-party validation for campaign delivery.

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Bring home the highest honor in search

Boost company morale, dazzle your clients, and attract new business. Enter the 2024 Search Engine Land Awards by July 12 to lock in Early Bird pricing. You deserve this!

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