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Video is a powerful medium for creating human connections and differentiating brands in a crowded market.
Ultimately, every company is, to some extent, a media company, and prioritizing video content, trying various approaches, and analyzing results are key to building a strong brand identity and scaling across platforms.
Discover the ways you can do that in Why video is key to building brand identity and engagement, as Search Engine Land contributor Cory Henke shows how diverse content formats can be applied to B2B and B2C contexts.
Anu Adegbola
Paid Media Editor
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