The Google leak has been the story of 2024. We’ve seen plenty of hot takes and analysis – and I’m sure there’s much more to come.

What does it all mean for your company or clients? Will it change the way you approach SEO overall, or perhaps specific pieces of it (e.g., link building, entities, local search)?

Catch up on all of Search Engine Land’s analysis of one of the biggest stories in the history of SEO in our links, below.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

HUGE Google Search document leak reveals inner workings of ranking algorithm

The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking.

SEO

Google responds to leak: Documentation lacks context

Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure.

SEO

How SEO moves forward with the Google Content Warehouse API leak

Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.

SEO

Study: 82.5% of marketers to boost SEO budgets in 2024

A new study surveyed 200+ marketing experts to gain insights into their marketing spend and strategy in 2024.

MarTech intelligence reports

Stop marketing fires before they start

Is your team constantly putting out fires and struggling to keep projects on track? Get ahead of mishaps with our guide on marketing work management platforms.

SEO

Unpacking Google’s massive search documentation leak

This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.

SEO

Google’s documentation leak: 12 big takeaways for link builders and digital PRs

Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.

Marketing artificial intelligence (AI)

6 ways to use Generative AI in your marketing

Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.

SEO

How the Google leak confirms the significance of author and publisher entities in SEO

This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results.

SEO

5 local SEO insights from Google’s API documentation leak

Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more.

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