Up until earlier this week, advertisers relied on Meta for counting all of the conversions after an ad interaction, which inflates performance metrics and skews customer acquisition costs.

A new update will tackle this. 

Read about the new attribution setting that will give better reporting accuracy. It’s available now to advertisers.

Anu Adegbola
Paid Media Editor

PageOnePower-week-7-8-24

PPC

Meta’s ad attribution update gives clearer view of conversions

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Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.

PPC

Google streamlines product data management for merchants

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Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.

SEO

11 of the best free tools every SEO should know about

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Looking for budget-friendly SEO solutions? Learn about free tools to help you analyze, optimize and improve your website's search performance.

MarTech webinar

Why data standards are the key to marketing success

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Is your data a tangled mess hindering your ability to gain valuable insights and deliver personalized experience? Data standards are the key to unlocking the true power of your data.

SEO

How to get more of what you want in SEO

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Get more SEO buy-in and budget by aligning with company goals, telling compelling stories and improving your communication skills.

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PPC

Google Ads completes auto-migration of location extensions to assets

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The auto-migration of location extensions to assets expands advertisers' options for displaying location information in their ads.

Marketing artificial intelligence (AI)

6 ways to use Generative AI in your marketing

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Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.

SEO

The latest jobs in search marketing

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Live training + Q&A

Are you ready to master search marketing in 2024?

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Set yourself up for a winning Q3 and beyond… attend the summer edition of the SMX Master Classes, live tactic-rich training workshops with tons of live Q&A. Don’t miss out!

Choose your class

From MarTech