Google Analytics 4 (GA4) contains a hidden “Conversion Differences” report that allows users to compare and explain discrepancies between conversions exported to Google Ads and those in GA4.

Some users have reported seeing this feature, suggesting ongoing development or testing.

See how to test it out. Although, be warned, it isn’t accessible for all GA4 properties.

Anu Adegbola
Paid Media Editor

PPC

Hidden Google tool reveals GA4 and Google Ads discrepancies

Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.

SEO

OpenAI is ‘going to build a search product’

The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.

PPC

Report: LinkedIn’s AI ad tool to launch globally this fall

Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.

Analytics & conversion

Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!

Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event.

MarTech webinar

Is bad data sabotaging your marketing?

Is your data a tangled mess hindering your ability to gain valuable insights and deliver personalized experience? Data standards are the answer.

PPC

Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.

SEO

The rise of forums: Why Google prefers them and how to adapt

Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.

Performance marketing

Your performance marketing guide to summer

Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV.

SEO

How to remove court records from Google: 3 effective strategies

Protect your reputation from old court records appearing in Google searches. Learn ways to suppress unwanted legal information online.

SEO

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Live training + Q&A

Take your search marketing skills to the next level

Discover actionable tactics to boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more: Attend the SMX Master Classes — online August 21-22! Best rates expire next Saturday, July 27, at 11:59pm ET. What are you waiting for?

Choose your class

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