Strategic thinking is critical when creating RSAs. You must focus on business outcomes rather than following generic best practices or chasing high Ad Strength scores.

Focusing on the right metrics and optimizing conversions is how you are going to succeed in 2024 and beyond. 

At SMX 2024 we had the pleasure of having Search Engine Land contributor Amy Hebdon explain how to win with RSA ads. Read the write-up or watch the full session in Better Google RSA creation and optimization in 3 steps.

Anu Adegbola,
Paid Media Editor

PPC

Better Google RSA creation and optimization in 3 steps

Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy.

PPC

Google adds new PMax reporting, generative AI tools

The AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency.

PPC

Data: How often Google mixes ads into organic results

New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.

Analytics & conversion

5 ways loyalty programs help you maximize profits

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.

Marketing automation

The Marketing Automation Quickstart Guide

Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business.

PPC

Perplexity launches ad revenue sharing program for publishers

Perplexity's new program aims to address recent controversies over content use while differentiating itself from traditional search engines.

SEO

Website migration checklist: 11 steps for success

Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps.

First-party data

The marketer's first-party data checklist

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.

SEO

Take the 2024 MarTech Replacement Survey

What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.

Live training + Q&A

Take your search marketing skills to the next level

Boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more with actionable training from the SMX Master Classes — online August 21-22! Attend with your crew to save up to 20% off registration!

Choose your class

From MarTech

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• How shared goals and incentives improve marketing results
• What every marketer should watch for in 2025
• AI-powered martech news and releases: December 12