We’re entering a new era of GEO – or generative engine optimization. SEO isn’t going anywhere anytime soon, but you do need to start thinking about the future and how to boost the visibility of your content in AI-driven search engines like ChatGPT, Perplexity, Gemini, Copilot and AI Overviews. 

Learn about about GEO in What is generative engine optimization (GEO)? New Search Engine Land contributor Christina Adame explains:

• How GEO differs from SEO.
• Why GEO is important.
• Key benefits of GEO.
• How generative AI/answer engines work. 
• How GEO works.
• Future potential of GEO. 

Speaking of generative AI, we’ll give you all the latest and greatest tips and insights in our upcoming SMX Master Class – Mastering generative AI for SEO and PPC with the SMX all-stars, taking place Aug. 21-22. Sign up here.

Danny Goodwin,
Editorial Director, Search Engine Land & SMX

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