Happy Cyber Monday! Hopefully, you got your fill of turkey and pumpkin pie this Thanksgiving weekend.

We’re rapidly approaching the end of 2024. You’ve likely already been thinking up plans and strategies for next year based on your predictions for what 2025 trends you are expecting.

Are you interested in sharing your predictions with the Search Engine Land audience? If so, you can share them via this form. I will collate all of them into an end-of-year 2025 PPC trends and predictions article. Thank you in advance for your time!

Anu Adegbola,
Paid Media Editor

SEO

How to monitor brand visibility across AI search channels

Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts.

SEO

Decoding LLMs: How to be visible in generative AI search results

Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.

SEO

Core Web Vitals: How to measure and improve your site’s UX

Learn how to boost your UX and SEO with Core Web Vitals, plus tips and tools to optimize for loading, interactivity and visual stability.

Analytics & conversion

The state of data collaboration: What’s next for marketers?

Download Lotame’s Global Research Report.

SEO

Organic traffic benchmarks report for 2024

Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results.

SEO

ChatGPT search: Does it deserve the fanfare?

Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.

SEO

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

MarTech webinar

Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences

Join us as we explore the pivotal shift from traditional cookie consent to the dynamic world of universal consent and preference management.

PPC

Why marketing mix modeling is crucial in 2025 and beyond

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

On-demand online training

40+ hours of premium search marketing training... yours free

Unlock the complete SMX Next season, featuring actionable sessions, invaluable Q&A, powerful keynote conversations, product demos, and more — all available on-demand. Train at your own pace, and equip yourselves with the knowledge and skills to succeed in 2025 and beyond.

Begin your journey

From MarTech

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