Google Ads is increasing its cap on negative keyword limits for Performance Max (PMax) from 100 to 10,000 per campaign.

The higher cap maintains system flexibility while providing advertisers with greater control over their campaigns, according to Google Ads Liaison Ginny Marvin.

Read Google Ads expands PMax negative keyword limits for when full rollout happens, plus advice from Marvin on how to approach this new update. 

Speaking of Marvin, she’ll join me for a special keynote conversation at SMX Advanced, which takes place June 11-13. If you register now, you’ll get the best price with our Super Early Bird Ticket. Hope to see you in Boston!

Anu Adegbola,
Paid Media Editor

PPC

Google Ads expands PMax negative keyword limits

Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000.

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